The Task

To create a one of a kind experience for the consumers.

FCB Chicago & FCB/RED: Lead Creative director, Art director, Designer

The Idea?

The X1 Community Wall

Utilizing videos, #hashtags, data visualization, instagram/tweets/youtube posts and educational videos to promote the new X1 system from Xfinity. The goal is to show all the amazing features the new X1 system has.

Outdoor Creative

We created big bold poster with minimal copy to grab people's attention.

Content Created For the Wall to Show Key Features

"Featuring the new system"

"Featuring parental control"

"Featuring the new interface"

"Content personalization"
Allowing the user to place their faces on video and allowing them to share it

"Featuring the new voice activated remote control"

The Results:

Comcast awarded the business to FCB/RED Chicago