THE TASK

To promote the .99 KFC snacker, we not only created a :30 commercial, we also designed a promotion around a hidden dollar bill within the spot.

THE SOLUTION

THE SNACKER RUN

DRAFTFCB

CONCEPT, ART DIRECTION, UX

THE RESULTS

The snacker game, designed to promote the .99 KFC snacker, asked players to collect enough change before you reached the KFC. The game grasped over 41,000 unique plays. Success!

THE TASK

To Launch of KFC's new Chipotle flavor, but many people did not know the taste of chipolte pepper.

THE SOLUTION

THE QUEST FOR THE GOLDEN CHIPOTLE
We created an interactive game with different challenges. Each challenge demonstrated what the chipotle pepper was and the process KFC used to add it to their food.

DRAFTFCB

CONCEPT, ART DIRECTION, UX, VO: Juan Peña

DESIGNER: Kayu Tai

COPYWRITER: Peter Dusenberry

THE results

Over 180k unique users plaid the game in two weeks.