Yale U. Press
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Yale U. Press
THE TASK
To launch a book The Virus in the Age of Madness by French author, philosopher, and public intellectual Bernard-Henri Lévy across UK and North American markets.
THE SOLUTION
RESIST MADNESS
CURMUDGEO GROUP
STRATEGY, CREATIVE DIRECTION, DESIGN
The Results
In the first three months of the campaign, the site received a total of 4,747 page views. In just the initial round of social media ad placements in July and August, the campaign received over 48,000 Facebook impressions.